Cody Simpson is New Brand Ambassador For Build-A-Bear Workshop

Build-A-Bear Workshop®, the interactive entertainment retailer of customized stuffed animals, announced today that Australian-born teen pop singer, Cody Simpson, is the company’s new brand ambassador. He is working with Build-A-Bear Workshop on a number of company initiatives including charitable efforts, and the company will also introduce branded Cody Simpson merchandise in 2013.

ST. LOUIS - (BUSINESS WIRE“We are excited to welcome Cody Simpson into the Build-A-Bear Workshop family as our new brand ambassador,” said Maxine Clark, Build-A-Bear Workshop founder and chief executive bear. “Cody is a very talented, popular young performer and singer with a commitment to giving back, and we know our Guests will be inspired by Cody’s drive and passion for all that he does.”...More at Cody Simpson is New Brand Ambassador For Build-A-Bear Workshop

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